Digital Marketing

 As we approach the end of 2021 and the beginning of 2022, business owners need to prepare for what might come in 2022. By being early to the party, marketers can take advantage of trends before they become too populated. As nobody truly knows exactly what 2022 will bring, I have 5 key trends that I believe will follow true. https://www.ailoq.com/digital-marketing-center



My prediction for the Digital Marketing Trends in 2022 are as follows:


Digital Marketing Budgets Will Continue To Grow

Video Will Take Over As The Cornerstone Of Content

LinkedIn Will Continue To Grow: Marketers Need To Go All-In On LinkedIn

WOM (Word-Of-Mouth) Marketing Isn't Going Anywhere

The World Of NFTs Might Shake Up The Digital World In A Major Way


In 2021 alone, digital advertising spend grew about 25.5% from 2020. In 2020 that growth was only 14.9% (Source). Experts predict this growth will not be slowing down anytime soon. For 2022, experts predict digital ad spend will grow another 16% and account for 60% of the total global ad spend in 2022 (Source).


Digital advertising has proven to be one of the most effective forms of advertising, and often times the cheapest. From social media ads, to Google PPC ads, to YouTube preroll ads, marketers need to prepare for the same story in 2022. Marketing budgets are far better allocated to Pay-Per-Click ads like Google Search Ads or Facebook ads due to their precise targeting capabilities, and the simple fact that you only pay when someone actually clicks on your ad. Digital Marketing


As 2022 approaches, be sure to allocate more than half of your marketing budget for digital marketing, I personally would recommend even more. Personally, Murray Marketing Services LLC will use 100% of our marketing budget through digital.

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