Advertising Agency

 68% Of Agencies Found New Clients Through Social Media

Need another good reason to start offering more social media marketing services?

68% of agencies found new clients through social networking sites. Advertising Agency

Events were the next best source of clients, with 63% of agencies reporting, followed by referrals (55%) and tech partnerships (42%).

Most agencies rely on multiple sources of new clients to keep business steady.

7. 99% Of Agencies Expect To Grow In Revenue In 2022

One of the best findings in the survey?

The outlook for agency revenue growth is bright.

99% of the 579 agency professionals surveyed expect their revenue to grow in 2022.

In addition, 85% of agencies expect to grow in size, with 89% expecting overall growth within the next five years.

Challenges In Agency Growth

While most of the findings in this year’s report were positive, agencies did report some challenges that they expect to face in 2022.

81% expect hiring new talent will be a challenge. Post-pandemic challenges include health and safety concerns, vaccination requirements, and available remote working options.

80% expect challenges with client retention. In the last 12 months, agencies reported 46% of revenue from retainers, while 56% was reported to be from projects. https://www.ailoq.com/advertising-agency

82% expect challenges with client acquisition. 30% is the average number of new clients acquired by agencies in 2021.

The outlook for the future and expectations for meeting goals is bright in 2022.

Most agencies are ready to face challenges head-on to succeed.